Phil Mickelson discusses his battle with psoriatic arthritis on an EXTRA! TV "Lifechanger" segment.
Hilary Swank behind the scenes of the Pantene Beautiful Lengths campaign.
Brooke Shields on The View for Tupperware’s Chain of Confidence campaign.
Crest 3D Whitestrips spokesperson Katie Cassidy on the set of the Crest and Oral-B Holiday Campaign.
Print ad for Olay’s Skin Cancer Takes Friends campaign with Marcia Cross.
Jennie Garth for Pepperidge Farm Tim Tam Cookies campaign.
About Us
Wendy Dutwin, President and Founder |
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In the world of public relations, marketing and high-profile celebrity endorsements, Wendy Dutwin, President and Founder of Limelight Media, Inc., has created a specialty firm for helping corporations, PR firms and advertising agencies achieve a level of exposure and marketing success that is unique in this field. Read More. |
Christina Roach, Vice President |
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Christina Roach brings her organizational skills and solid background in the field of entertainment to Limelight Media, Inc. As the Vice President for the company, Christina has quickly established a valued place in the firm as an active lead on projects. Read More. |
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Limelight in the News!
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The Rising Star of Entertainment Marketing Shines BrightLA-Based Limelight Media Entertainment Bridges the Gap between Corporate Brands and Celebrity MarketingOften referred to as "the best kept secret" among the PR and advertising community for entertainment marketing, Limelight Media is the key ingredient to linking celebrities to prominent and successful PR and advertising marketing campaigns. With a growing list of top companies on its roster, Limelight Media has worked on programs such as Hilary Swank with Pantene's Beautiful Lengths program; Brooke Shields with Tupperware's "Chain of Confidence" initiative; and Tim Gunn's "Addressing PsoriasisTM" campaign. Most recently, Limelight Media has been working on the "On Course with PhilTM" campaign with Phil Mickelson and "Act 2 Reduce FracturesTM" campaign with Blythe Danner. Click here to read more.
 
Matching the Right Celebrity with the Right CauseBy Tonya Garcia Celebrities are frequently recruited to build awareness around a cause-marketing campaign. We recently spoke with Wendy Dutwin, CEO and founder of Limelight Media, about how to prepare to partner with a celebrity and how to find the right celebrity for a cause campaign. Click here to read the Q&A
Hiring Celebrities in Cause MarketingBy Alden Keene One of the coins of the realm in cause marketing is the use of celebrities. The right celebrity, used well, can draw attention to your cause marketing campaign, lend it legitimacy, bring new resources to bear, and more. You can try and recruit celebrities yourself, or, for a fee, you can use a matching service. Read the questions and Wendy's answers on how this all works
Things I Wish I Knew When Securing a Celebrity Spokespersonby Sherrie Bakshi When it comes to securing a national spokesperson, there are several things that I wish I knew then that I know now. Read More
PR That Works: The why and how to hire a celebrity for an eventby Anna De Souza Perhaps your company is coordinating an event for the near future. Whether it's a charity function or a product launch, your marketing and PR dollars may be well spent on a national or local celebrity. Here's what Wendy had to say on why you should consider a paid celebrity endorsement.
Celeb Spotting! Rules to Follow when Enlisting a Celebrity SpokespersonBy Wendy Dutwin In my 13 years of experience in the entertainment industry, I have found that the PR/Corporate world and the talent world don't typically speak the same language. It's often my job to translate and build a bridge between these two worlds. There are a few simple tips that I like to share with PR professionals to help them understand the industry a bit more so when it comes time to hiring a celebrity spokesperson, they are the real superstars! Read the rest of Wendy's advice. |
