Christina Roach

As Vice President of Limelight Media, Christina Roach is an active lead on all Limelight Media’s campaigns and projects. Christina started with Limelight Media in 2007 as a Senior Account Executive doing day to day administration and quickly grew to be an integral part of the Limelight Media team. She works hand in hand with Wendy Dutwin creating and managing Limelight Media’s small, medium and multi-million dollar deals.

 

Christina earned a BS in Business Administration, while taking courses in Film and Media Production at Chapman University in Southern California and has worked in several media-entrenched businesses including the publication Variety.

Before joining Limelight Media, Christina spent five years in the talent management field managing A-list celebrities for Melissa Prophet Management. She assisted with contracts; pitched clients for film and TV; and worked closely with agents and casting directors. This knowledge and experience coupled with Christina’s natural organizational skills has added considerable value to her position at Limelight Media. Christina’s combination of people skills and business acumen has contributed to the trust clients place in Limelight Media and has transformed the way Limelight Media does business leading to many client referrals and almost 100% repeat business.

Her industry knowledge, talent agency relationships and superb negotiating abilities have been able to save clients thousands of dollars on their campaigns in addition to giving them real results and peace of mind.

Christina handles most of the day to day items for each Limelight Media campaign, making sure they always run seamlessly which has helped garner Limelight Media’s stellar reputation with both corporate clients and entertainment industry professionals. Extremely detail oriented, thorough, patient and proactive, Christina handles the pre-production arrangements: hair, makeup & wardrobe stylist budgets, overseeing travel arrangements and organizes and oversees the entire work day, trouble-shooting, managing unforeseen details, keeping on schedule and making sure budgets are adhered to. Her industry knowledge, talent agency relationships and superb negotiating abilities have been able to save clients thousands of dollars on their campaigns in addition to giving them real results and peace of mind.

 

Christina has worked on over 90 campaigns for Limelight Media and has recently managed complex high-level corporate events and commercials shoots with celebrities such as Adam Levine, Phil Mickelson, Queen Latifah, Drew Brees, Holly Robinson Peete, Sharon Stone, Blythe Danner, Shane Victorino, Howie Mandel and Tim Gunn.

 

In her spare time, Christina serves as a foster “mom” for Bichon Fur Kids, a dog rescue group, and helps with their fundraising efforts and other volunteer activities.

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