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At Limelight Media we think holistically and are always ahead of the curve.
Below are just a few examples of our work.
Actress Jennifer Aniston for Shire’s EyeLove Dry Eye Disease Awareness Campaign
THE CHALLENGE
Identify and secure an A-List celebrity with a connection to Dry Eye to be the spokesperson for a disease awareness campaign for Shire called EyeLove.
THE SOLUTION
After reading a People Magazine article where Jennifer Aniston talked about suffering from dry eye, Limelight’s client, Shire, indicated that she would make the perfect spokesperson for an upcoming unbranded disease awareness campaign. Limelight leveraged its connections in the industry to engage her management and start productive conversations between Jennifer and Shire that resulted in the current partnership. The comprehensive services Limelight provided include: thorough vetting to ensure the celebrity met the client’s highly selective criteria; negotiating the terms of the deal with Jen’s agents; drafting the offer letter and long form contract with assistance Limelight’s entertainment legal counsel; assisting with advertising and PR services; and serving as talent liaison throughout the entire campaign.
THE RESULTS
The recent launch of this campaign was a huge success with the broadcast commercial airing heavily in rotation in primetime and daytime television and the print ad appearing in many top tier national magazines. Jennifer also did several print interviews discussing the partnership that have gotten incredible pickup in major publications including Elle, Shape and Vanity Fair. It helped Shire make a massive impact as it entered into the world of eye care for the first time.
Music Superstar Tim McGraw
for America’s Diabetes Challenge Campaign
THE CHALLENGE
Identify and secure an A-List celebrity with a connection to Type 2 Diabetes to be the spokesperson for a PR campaign for America’s Diabetes Challenge: Get to Your Goals program, a partnership between Merck and the American Diabetes Association.
THE SOLUTION
After an extensive search Limelight identified Tim McGraw as a top-tier celebrity with family and close friends living with Type 2 diabetes, and as someone who is passionate about helping those with diabetes live a healthy life. The comprehensive services Limelight provided include: an in-depth search for a celebrity that met the client’s highly-selective criteria; negotiating the terms of the deal with Tim’s agents; drafting the offer letter and long form contract with assistance from our legal counsel; assisting with PR and media events; and serving as talent liaison throughout the entire campaign.
THE RESULTS
The recent launch of this campaign was a huge success with many top-tier nation media outlets including The Ellen Show, The Dr. Oz Show, People Magazine, and Readers Digest interviewing Tim about this partnership. The first week of this campaign resulted in over 80 million impressions and reached more than 220 million followers on social media.
Academy Award Winning Actress Susan Sarandon
for “Aging In Place” Campaign
THE CHALLENGE
Identify and recommend a high-profile celebrity to act as a spokesperson for InnovAge, an organization that offers a wide range of services to help aging adults remain independent in their homes. The criteria for this spokesperson was an A-List celebrity who is involved in the care of an elderly person, preferably a parent, and willing to share her story publically.
THE SOLUTION
Working with the top Hollywood agents, Limelight Media identified a list of potential candidates and secured Susan Sarandon as the A-List celebrity who matched our client’s criteria. The comprehensive services Limelight provided include: an in-depth search for a celebrity that met the client’s criteria; negotiating the terms of the deal with Susan’s agents; drafting the offer letter and long form contract with assistance from our legal counsel; assisting with PR and media events; and serving as talent liaison throughout the entire campaign.
THE RESULTS
This campaign recently launched with a successful event, extensive media coverage, a PSA, a website redesign with webisodes featuring Susan and her mother, and a social media campaign.
Adam Levine
(Lead Singer of Maroon 5 and coach on NBC’s The Voice)
for the ADHD “Own It” Campaign
THE CHALLENGE
Identify and recommend a celebrity willing to talk about their personal struggles with ADHD for Shire’s unbranded ADHD cause marketing program.
THE SOLUTION
Way before Adam Levine was named People Magazine’s Sexiest Man Alive, Limelight Media saw his endorsement potential.
Limelight Media received insider information from their NBC contact that Adam Levine was about to be launched into A- List status via his star turn on the not-yet-released NBC show The Voice. Limelight Media had already identified Adam as a celebrity with ADHD and immediately brought this information to Shire for its campaign. Shire was able to ride the wave of Adam’s success on The Voice and bring even more attention to the “Own It” campaign.
THE RESULTS
In addition to an extensive PR campaign, Limelight Media negotiated a print and TV PSA campaign which yielded over 538 million impressions on major television networks, websites and ADHD blogs, and numerous advertising and PR awards for the campaign.
Brooke Shields
for the Tupperware “Chain of Confidence” campaign
THE CHALLENGE
DeVries PR, working as Tupperware’s agency of record, needed to secure a celebrity that could align with Tupperware’s 60 year commitment to connect women from all backgrounds in the women’s networking and direct sales industry.
THE SOLUTION
Limelight Media identified and recommended Brooke Shields for the brand’s cause-related campaign “Chain of Confidence.” The comprehensive services we provided included: negotiating the terms of the deal with Brooke’s agents; drafting the offer letter and long form contract with assistance from our legal counsel; assisting with PR and media events; serving as talent liaison throughout the two-year campaign; booking and producing satellite media tours and audio news releases through our in-house capabilities.
THE RESULTS
Media outreach resulted in more than 200 million impressions including high-profile national coverage on The Today Show, The View, EXTRA!, and feature stories in USA TODAY, and The New York Times.
Satellite media tours boasted more than 30 local broadcast interviews as well audio news releases heard by more than 27 million listeners on national and local radio.
Pro Golfer Phil Mickelson’s
“On Course with Phil” campaign for Psoriatic Arthritis
THE CHALLENGE
Identify and secure a well-known celebrity with psoriatic arthritis taking the drug ENBREL to treat their condition.
THE SOLUTION
Limelight Media identified that golf legend Phil Mickelson takes ENBREL for his psoriatic arthritis condition. Limelight secured the partnership between Mickelson and Amgen, the makers of ENBREL. Mickelson became the national spokesperson for the “On Course with Phil” campaign which included extensive TV and Print advertising as well as a PR campaign.
THE RESULTS
Limelight Media created and continues to manage this successful partnership currently in its fourth year with a broadcast and print advertising campaign in heavy rotation across multiple media platforms. In addition to a cover story on Parade Magazine, media coverage to date has included USA Today, The New York Times, The Associated Press, and Parade Magazine, to name a few. Limelight negotiated Contract and Fees between Amgen and Phil Mickelson, secured all broadcast press National TV interviews on Extra! and Fox & Friends as well as the SMT and RMT.
Actress Holly Robinson Peete and daughter Ryan Peete
for the ADHD “Keep Momming” Campaign
THE CHALLENGE
Identify and secure a well-known celebrity mom whose child was diagnosed with ADHD.
THE SOLUTION
Through Limelight Media’s extensive relationships in the entertainment industry, we were able to confirm that actress Holly Robinson Peete and her daughter Ryan met our client’s criteria.
THE RESULTS
Limelight Media launched an extensive PR campaign and negotiated a print and TV PSA campaign which launched in June 2014 on major television networks, websites and ADHD blogs.
Actress Blythe Danner
for Post-Menopausal Osteoporosis campaign
THE CHALLENGE
Identify and secure a well-known actress with post-menopausal osteoporosis taking the drug Prolia ® to treat her condition.
THE SOLUTION
Limelight Media, through its extensive connections in Hollywood, was able to confirm that award-winning actress Blythe Danner met our client’s criteria. We secured the partnership between Ms. Danner and Amgen.
THE RESULTS
Limelight Media created and continues to manage this successful partnership currently in its third year with a broadcast and print advertising campaign in heavy rotation across multiple media platforms. The campaign has also achieved high level media coverage through national broadcast, online, and print outlets.
