Wendy Dutwin

Wendy Dutwin’s experience in the high-pressure world of public relations, marketing and high-profile celebrity endorsements is distinguished by her ability to make relationships and people a priority, without losing sight of the marketing and professional goals of a project.


The origins of Wendy Dutwin’s success lie in her rigorous training at NYU and the University of Texas at Austin. Focused on film and screenwriting, she worked on the production of The Newton Boys, directed by Richard Linklater. This led to Production Coordinator and Production Management positions at MTV. Leapfrogging to Creative Development and assisting acclaimed director Martha Coolidge, Ms. Dutwin then began working in talent endorsements at Celebrities Plus, Inc. in Los Angeles, where she rose to Senior Vice President of Entertainment Marketing. After almost six years as Senior VP, she made the decision to go out on her own and created Limelight Media, Inc. with many of her clients choosing to go with her.

With over 500 campaigns to her credit, Wendy Dutwin has achieved in a short time what most media professionals take an entire career to accrue.

With over 500 campaigns to her credit, Wendy Dutwin has achieved in a short time what most media professionals take an entire career to accrue. Written up in PR Week multiple times, her successes include working on such high-profile product launches as Amgen’s ENBREL campaign with Phil Mickelson and their Prolia® campaign with Emmy Award winning actress Blythe Danner, Shire’s award-winning ADHD “Own It” Campaign with Adam Levine and Shane Victorino, as well as their recent mother/daughter campaign with Holly Robinson Peete and Ryan Peete. Her earlier campaigns included DeVries Public Relations’ Tupperware Chain of Confidence campaign with actress Brooke Shields, as well as the Pantene Beautiful Lengths campaign which helps create real-hair wigs for women battling cancer. Wendy negotiated Oscar nominated actress Diane Lane and two-time Oscar winner Hilary Swank as the spokespersons for that campaign in years one and two respectively. Ms. Lane’s hair was cut off live on The Today Show by then-anchor Ann Curry. Ms. Swank’s involvement led to significant media coverage, including The Oprah Winfery Show, where Oprah, in front of the live studio audience, cut off Ms. Swank’s hair which was made into a real-hair wig for the cause.


Ms. Dutwin is quoted as saying, “The corporate world and the talent world don’t really speak the same language. It’s my job to know how to serve as a translator on each deal and build bridges between those two worlds. I also have a production and media background, so I’m able to provide expertise and counsel in many areas outside the world of celebrity endorsement. My clients respect my loyalty to them and my ability to go above and beyond. I do whatever it takes to get the job done successfully.”


It is this skillful tenacity and fierce integrity to the client that has made Wendy Dutwin and Limelight Media, Inc. the team of choice for corporations, public relations firms and advertising agencies across the country.


Wendy also has her Master of Fine Arts from Antioch University in Creative Writing. She is passionate about writing outside of her work with Limelight Media and spends her time volunteering with The Fulfillment Fund, an organization designed to mentor under-privileged teens in Los Angeles where she lives.